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    • 10 Jan 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 99

    Please join us on Tuesday, January 10, in the Heritage Room at BridgePort BrewPub as we welcome Heather Lloyd-Martin and Lisa Williams, who will be presenting "Building a Roadmap: The Digital Journey of a Content Asset".

    Synopsis

    Content Marketing. You know you should be doing it. Content Strategy. You know you should have one. Heather Lloyd-Martin, CEO of SuccessWorks, and Lisa Williams, Associate Director at OHSU (both 20 year digital marketing veterans), will guide you through the full digital journey of a content asset within content strategy (the Why), and content marketing (the What and the How). We’ll move past the theoretical and deeply into the tactical process for executing content that serves the purpose of your business or service.

    Key Takeaways

    • Tools to use during the content planning process
    • Processes for alignment across content, brand, search, public relations, and social teams
    • Tools to use during content performance and measurement
    • Skills Level: All Skill Levels


    Speaker Bios

    Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting. She was voted a top woman in SEO in 2012 and is on the SEMpdx Advisory Board. Follow Heather on Twitter at @HeatherLloyd.



    Lisa Williams is the Associate Director of Digital Engagement at Oregon Health & Science University. She is a 19-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. She recently authored her first book, "When Everybody Clicks: Sustainable Digital Marketing". Lisa is on the SEMpdx Advisory Board, and speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. Follow Lisa on Twitter at @SEOPollyAnna.

    Date and Time
    Tuesday, January 10, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Tickets
    Early Bird member tickets start as low as $20! Prices go up on January 4th, so get ‘em early.

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