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    • 12 Oct 2016
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 69

    **Note date change from our usual 2nd Tuesday due to Swivel Conference Monday-Tuesday.**

    Please join us on Wednesday, October 12, in the Heritage Room at BridgePort BrewPub as we welcome Mike Arnesen, Founder and CEO at UpBuild, who will be presenting "AMPed SEO: What You Need to Know".

    Synopsis

    We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.

    Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".

    So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?

    In October's session, Mike Arnesen will give attendees a detailed overview of AMP, dig into its importance to web marketing and SEO, and provide resources for people to get started with. Attendees will get answers to the important questions!

    Key Takeaways

    • Why is AMP important and why is it better than a mobile site?

    • Which sites benefit from AMP now and which sites can expect benefit in the future?

    • Is AMP a ranking signal?

    • Does investing in AMP make sense for your business/client?

    • How do I get started with AMP?


      Speaker Bio

      Mike Arnesen is the founder and CEO of UpBuild, a Portland-based technical marketing firm specializing in SEO, analytics, and CRO. Mike has spent over a decade in search engine optimization and web analytics, with experiences ranging from working in-house for Fortune 500 companies to getting his hands dirty doing web dev in someone’s basement. 

      After seeing Portland’s own SwellPath through a successful acquisition as the Director of Analytics & Optimization, Mike founded UpBuild to channel his love of all things digital optimization into a new type of highly idealistic and innovative marketing agency. 

      Follow Mike on Twitter at @Mike_Arnesen, and UpBuild at @upbuildteam.

      Date and Time
      Wednesday, October 12, 2016
      5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

      Location
      BridgePort BrewPub’s Heritage Room — see map
      1313 NW Marshall Street
      Portland, OR 97209

      Parking & Transit
      There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the I-405 freeway. 2 hours of free street parking is available anywhere west of I-405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

      Tickets
      Early Bird member tickets start as low as $20! Prices go up on October 5th, so get ‘em early.

      • 20 Oct 2016
      • 5:30 PM - 7:00 PM
      • Migration Brewing, 2828 NE Glisan St, Portland, OR 97232

      Join us at Migration Brewing on October 20th for our Member Mixer & Networking event! This event will celebrate our new members from Q3 and is a great way for these new members to get to know each other, the SEMpdx Board, and our seasoned members.

      Members will get their first drink on SEMpdx and appetizers will be available for all members. Hope to see you there!

      • 08 Nov 2016
      • 5:00 PM - 7:00 PM
      • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
      • 100

      Please join us on Tuesday, November 8, in the Heritage Room at BridgePort BrewPub as we welcome Susan Wenograd, Partner at Five Mill, Inc., who will be presenting "Drinking From the Demographic Firehose: How to Succeed With Facebook Ads".

      Synopsis

      This session will cover everything you've always wanted to know in order to get better at (or start!) Facebook Ads. Things like: How big should an ad set be? How can you leverage warm audiences? Do the different creative types matter? Learn how to use the powerful tools Facebook provides to find the audience you want, and deliver the message they'll love.

      Key Takeaways

      • The different types of campaigns and what they mean/how they work

      • Different ad formats and when to use them

      • Thinking creatively to find the exact user you want

      • How to create and test ad sets properly

      Speaker Bio

      Susan Wenograd started in digital marketing in 2005 at CircuitCity.com, learning everything she could about the dot com world in a Fortune 500 environment. While writing and editing in the creative department, she became fascinated by online marketing, and turned her attention there. Around 2007, she discovered something that melded her love of words and her love of data: Paid Search.

      Since that time, she has gone on to work in other roles spanning in-house PPC management and strategic leadership positions in agencies for brands both large and small, while picking up a love for Facebook Ads along the way. Clients have included small, local businesses to names like General Motors, totaling tens of millions of dollars in media spend in the span of her career.

      She’s also a regular blogger for different industry websites, and speaks at several conferences a year, including Pubcon, SMX, and the Digital Summit series.

      Follow Susan on Twitter at @SusanEDub

      Date and Time
      Tuesday, November 8, 2016
      5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

      Location
      BridgePort BrewPub’s Heritage Room — see map
      1313 NW Marshall Street
      Portland, OR 97209

      Parking & Transit
      There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

      Tickets
      Early Bird member tickets start as low as $20! Prices go up on November 2nd, so get ‘em early.

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