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    • 14 Nov 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 98
    Register

    Please join us on Tuesday, November 14, in the Heritage Room at BridgePort BrewPub as we welcome Caitlin Halpert, Senior Director of Client Services at 3Q Digital, who will be presenting "When NOT to Test: Ad Copy Testing in Google, Bing, & Facebook".


    Synopsis

    In this session Caitlin will encourage you to question all your commonly held beliefs about A/B ad testing. This session will remind the audience what's required for a statistically valid A/B test on Google, Bing, and Facebook and suggest testing alternatives geared toward driving the best possible results, not just learning for learning's sake.

    Key Takeaways

    • What to ask when planning ad copy tests

    • Trade-offs of traditional A/B testing

    • Alternatives to "Always Be Testing"
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Caitlin Halpert is a Senior Director of Client Services at 3Q Digital. She has worked in performance digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. She has spoken at SMX East, SMX West and SMX Advanced. Caitlin graduated from Dartmouth College and is a native of Vermont.

    Follow Caitlin on Twitter at @Caitlin_Halpert.

    Date and Time
    Tuesday, November 14, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on November 8th, so get ‘em early.

    • 09 Jan 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register

    Please join us on Tuesday, January 9, in the Heritage Room at BridgePort BrewPub as we welcome our expert SEMpdx panel, who will be hosting a Q&A discussion on "The Future of Digital Marketing". Your panel members are:

    Synopsis

    Concerned about future Google algorithm changes sinking your search rankings? Wondering what new tools or products are on the horizon? Want to get the inside scoop on where digital marketing is headed in the next 1, 5, or more years? This is the educational event for you! Our expert panel is comprised of digital marketing veterans and members of the SEMpdx Board of Directors. They will be ready and willing to answer any questions you want to ask. Local Search guru and founder of email marketing startup Tidings, David Mihm, will be moderating this event. 

    Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

    Key Takeaways

    • How our experts believe the future of digital will unfold

    • New tools and new products that may be released

    • Anything else you want to ask!

    • Skills Level: All Skills Levels

    Date and Time
    Tuesday, January 9, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on January 3rd, so get ‘em early.

    • 13 Feb 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 104
    Register

    Please join us on Tuesday, February 13, in the Heritage Room at BridgePort BrewPub as we welcome Greg Gifford, Director of Search and Social at DealerOn, who will be presenting "Local SEO Strategies".

    Synopsis

    Local SEO has always been intricate, but now that links are the most important ranking factor, it seems to be more confusing than ever. Greg will walk through the recent changes in local ranking factors and take a deep dive into the two most important aspects - inbound links and content. He'll share a detailed workflow and strategy that any marketer can use immediately. He'll then cover the various aspects of optimization, finishing with an advanced silo strategy that combines links and targeted content to help businesses show up in local searches in cities where they don't have a physical location.

    Key Takeaways

    • Get inside tips on acquiring valuable local links
    • Learn the right way to create localized content and blog posts
    • Help your business show for local searches in cities you don't have a physical location
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the US and Canada. He has over 17 years of online marketing and web design experience, and has traveled all over the world sharing his knowledge with business owners and marketers.

    Greg spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

    Follow Greg on Twitter at @GregGifford.

    Date and Time
    Tuesday, February 13, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on February 7th, so get ‘em early.

    • 10 Apr 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register

    Please join us on Tuesday, April 10, in the Heritage Room at BridgePort BrewPub as we welcome Simon Heseltine, Vice President of Search at ForRent, who will be presenting "Online Reputation Management".

    Synopsis

    In this fast paced presentation, attendees will be walked through the many different types of reputation management issues that can, and do occur for businesses of all types, with plenty of head shaking, "what were they thinking?" examples.

    Key Takeaways

    • Preventative measures that can be taken to protect your brand
    • Reactive measures that should be taken to mitigate revenue impacting disasters
    • Skills Level: All Skills Levels


    Speaker Bio

    Simon Heseltine is the Vice President of Search at ForRent - "Rent your Home, Own your Life", responsible for both paid and organic search, as well as content across the site, and its three targeted sister sites - After55, CorporateHousing and ForRentUniversity.

    Previously Simon ran Global SEO for Hewlett Packard Enterprise, Audience Development for the AOL portfolio of sites (In-House Team of the Year 2014 - US Search Awards), worked on the agency side for a couple of years, and taught Digital Marketing at Georgetown University for 5 years.

    Follow Simon on Twitter at @SimonHeseltine.

    Date and Time
    Tuesday, April 10, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.

    • 08 May 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register

    Please join us on Tuesday, May 8 in the Heritage Room at BridgePort BrewPub as we welcome Dr. Pete Meyers, of Moz, who will be presenting "To Be Announced".

    Synopsis

    Coming soon.
    • Skills Level: Coming soon


    Speaker Bio

    Coming soon.

    Follow Dr. Pete on Twitter at @dr_pete.

    Date and Time
    Tuesday, May 8, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209


    Door Prizes

    We will be giving away the following items:
    • Coming soon

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Tickets are free to SEMpdx and AMA members only. Membership is only $125/year, so why don't you join us?

    • 05 Jun 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register

    Please join us on Tuesday, June 5, in the Heritage Room at BridgePort BrewPub as we welcome  Benjamin Briggs, Search Engine Marketing Manager at CloudOne who will be presenting "How Elements of Your MarTech Stack Influence Steps in the Customer Journey". Note: This is one week earlier than our usual 2nd Tuesday.

    Synopsis

    Marketing technology has grown to a point where it can influence customers in each stage of the path to purchase. Mapping digital and traditional marketing touch points to steps in the customer journey can help you identify challenges and opportunities in maximizing customer acquisition and lifetime value.

    Key Takeaways

    • Coming soon
    • Skills Level: Coming soon


    Speaker Bio

    Coming soon.


    Date and Time
    Tuesday, June 5, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on May 30th, so get ‘em early.

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