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    • 05 Jun 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 83
    Register


    Please join us on Tuesday, June 5, in the Heritage Room at BridgePort BrewPub as we welcome  Benjamin Briggs, Search Engine Marketing Manager at CloudOne who will be presenting "Advanced Paid Search". Note: This is one week earlier than our usual 2nd Tuesday.

    Synopsis

    First, a look at what's new in the redesigned Google AdWords platform. Then a discussion of the costs and benefits of a few different account structure options based on your campaign goals. We’ll also take a brief look at some fundamental elements of Google AdWords campaigns then dive into more advanced platform features and how recent updates have changed workflows for pay-per-click managers working within AdWords.

    Key Takeaways

    • Updates on the new Google AdWords platform
    • Platform features that can help you save time and improve outcomes
    • Trade-offs involved with different AdWords account structures
    • Skills Level: Intermediate to Advanced

    Speaker Bio

    Ben has been in the digital agency world for about a decade, but recently moved client side. He brings a direct response focused, results-first approach to digital media. Outside of work Ben enjoys camping, green smoothies, surfing (badly and not frequently enough) and Jiu Jitsu (also badly, but more often).

    Date and Time
    Tuesday, June 5, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on May 30th, so get ‘em early.

    • 11 Sep 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 103
    Register


    Please join us on Tuesday, September 11, in the Heritage Room at BridgePort BrewPub as we welcome  Jeremy Epperson, Vice President of Conversion Optimization at 3Q Digital who will be presenting "Conversion Rate Optimization and UX"

    Synopsis

    Coming soon.

    Key Takeaways

    • Coming soon
    • Skills Level: Coming soon


    Speaker Bio

    Jeremy Epperson is the Vice President of Conversion Optimization at 3Q Digital, where he founded and manages the 3Q CRO team. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, Square, and SurveyMonkey.


    Date and Time
    Tuesday, September 11, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on September 5th, so get ‘em early.

    • 16 Oct 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 104
    Register


    Please join us on Tuesday, October 16, in the Heritage Room at BridgePort BrewPub as we welcome Garrett Mehrguth, CEO at Directive Consulting who will be presenting "A Simple Approach for Driving B2B Results Every Time". 

    Note: This is one week later than our usual 2nd Tuesday.

    Synopsis

    The SERP landscape has changed, but we have not completely adjusted our approaches for driving results. In this session, Garrett Mehrguth will be using data from Directive Consulting’s reporting system to walk through an approach for driving B2B results for any type of company.

    Key Takeaways

    • Learn how to increase your SERP market share

    • We’ll dive into topical modeling and how you can rethink your content strategy

    • The trick for paid success

    • A scalable way to build links in any industry

    • Skills Level: All Levels


    Speaker Bio

    Garrett Mehrguth is the CEO of Directive Consulting, an industry leading B2B marketing agency serving mid-enterprise level firms with industry trusted SEO, PPC, Content & Social.

    He contributes to Marketing Land, Salesforce, Search Engine Land, Search Engine Journal, Moz, Convince and Convert, Wordstream, Kissmetrics, and more.

    He speaks at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and more. Follow Garrett on Twitter at @gmehrguth.


    Date and Time
    Tuesday, October 16, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on October 10th, so get ‘em early.

    • 13 Nov 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 104
    Register


    Please join us on Tuesday, November 13, in the Heritage Room at BridgePort BrewPub as we welcome Ashley Ward, Corporate Speaker at SEMrush who will be presenting "Reusable Content: How to Extend the Life of Your Content".

    Synopsis

    Creating content that can be reused is an effective way to extend the life of your content, increase it’s views, and reach your content marketing goals.

    In this session, we will look at the different ways businesses have reused content and the results that have stemmed from doing so. Once you’ve gained a deeper understanding of reusable content strategies, we’ll then analyze how to measure the effectiveness of this recycled content and which tools will best help us find ROI.

    Key Takeaways

    • Know the rules and guidelines of reusing content
    • Audit your current content and learn which types of content you should create
    • Have a strategy plan on how to recycle your content at low costs
    • Measure your reusable content to monitor it's effectiveness
    • Skills Level: All Levels

    Speaker Bio

    Ashley Ward is a Corporate Speaker for SEMrush, the most comprehensive business intelligence platform for digital marketing. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content marketing and social media marketing tips and tricks.

    With over seven years of experience in the digital marketing industry and a journalism/ public relations background, Ashley brings first hand experience to inspire marketers around the world using unique content marketing and social media marketing tactics.

    Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs. Follow Ashley on Twitter at @AshleyMadhatter.


    Date and Time
    Tuesday, November 13, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on November 7th, so get ‘em early.

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