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    • 12 Feb 2019
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 96
    Register


    Please join us on Tuesday, February 12, in the Heritage Room at BridgePort BrewPub as we welcome Arsen Rabinovich, Founder and Managing Partner at TopHatRank.com, who will be presenting "Triage and Diagnostics of SEO Issues".

    Synopsis

    Whether you're an in-house SEO or at an agency, being able to quickly and accurately identify why a website is not performing in search or is experiencing a decline in organic referrals is an important skill to possess.

    This talk will cover real-life scenarios and drill into step-by-step instructions, tools and actionable practices for triage, diagnosis, and treatment of SEO issues.

    Key Takeaways

    • How to triage SEO issues
    • How to properly diagnose the cause of the issues
    • Where to start treatment based on the diagnosis 
    • Skills Level: Intermediate

    Speaker Bio

    Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

    In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

    The company is now twelve people strong with offices in Los Angeles and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology. Follow Arsen on Twitter at @TopHatArsen.

    Date and Time
    Tuesday, February 12, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available within several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on February 6th, so get ‘em early.

    • 09 Apr 2019
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 102
    Register


    Please join us on Tuesday, April 9, in the Heritage Room at BridgePort BrewPub as we welcome Lauren Teague, Social Media Analyst at Convince & Convert, who will be presenting "Social Media + Statistics = Not Your Average Metrics Discussion".

    Synopsis

    Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.

    Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through how to borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. You’ll find and channel your inner statistician to apply weighting factors to your data sets. Learn how to create a custom weighted mean calculator (never fear, we'll make Excel do all the work!) that provides answers about quality of engagements and sentiment, rather than quantity.

    Key Takeaways

    • Understand why all social media data should not be valued equally
    • Learn how to assign weighted factors to key data points based on your business priorities
    • Build a custom calculation and index that gives context to seemingly innocuous reporting
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Lauren Teague spent 7 seasons giving golf fans a look inside the ropes of the PGA TOUR, as one of sports’ original social media reporters. Today Lauren is part of the respected Convince & Convert Consulting team, advising the world's most interesting brands. She teaches how to leverage digital marketing to build one-to-one relationships that turns audiences into fans.

    She has been known to extend her business trips to get in a round of golf, and tells stories of love for a game and love for family from a former single-digit handicapper on MomGolfs.com. Follow Lauren on Twitter at @LaurenTee.

    Date and Time
    Tuesday, April 9, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available within several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.

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