Please join us on Tuesday, September 12, in the Heritage Room at BridgePort BrewPub as we welcome Lars von Sneidern, Lead Data Analyst at The Home Depot QuoteCenter, who will be presenting "Google Tag Manager".
Synopsis
Tag managers have become essential parts of digital marketing stacks; if you don't use one, you probably should be. Their capabilities and responsibilities have gone far beyond just giving marketers control of their "tags", and have become technical hubs of customer data. Google's offering, Google Tag Manger (GTM), has quickly become the most popular. It's combination of price-tag (free!) and capabilities place it at the top of must-haves for many digital experience platforms.
In this session, we will spend some time going over GTM basics (what is it, how does it work) and dive deep into specific use cases and advanced usage (using JavaScript to track the previously untrackable).
Speaker Bio
Follow Lars on Twitter at @LarsvonS.
Date and Time Tuesday, Sep. 12, 2017 5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Location BridgePort BrewPub’s Heritage Room — see map 1313 NW Marshall Street Portland, OR 97209
Parking & Transit There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Sponsors
Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!
Tickets Early Bird member tickets start as low as $20! Prices go up on September 6th, so get ‘em early.
Join us for a fun Saturday afternoon of networking and soccer as we watch our Portland Thorns play the Chicago Red Stars.
SEMpdx has reserved a block of 35 seats in the Dutch Bros. Plaza – a covered, private deck area overlooking the Northeast corner of the field.
Tickets are available to SEMpdx members for $10 and $15 for non-members, which includes admission to the game and appetizers. Seats are limited so register for this event today!
Details on how to get the tickets will be emailed to those who register for the event.
Please join us on Tuesday, October 17, in the Heritage Room at BridgePort BrewPub as we welcome Casey Markee, Founder of Media Wyse, who will be presenting "The Art of Storytelling: How to Create and Promote Epic Stories". Note: This is one week later than our usual 2nd Tuesday.
Creating stories that connect, excite, and move audiences through the sales funnel is not easy! Effective content attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. All too often, stories are lacking in interest to the prospective audience and they sit lonely, on the web.
In this presentation, attendees will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience. You’ll learn how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits!
Understand why people buy from brands and why business is ALL storytelling
Discover and identify the 12 main archetypes used in brand storytelling
Be introduced to Persona Marketing and find tools to make your own custom personas
See examples of companies doing GREAT storytelling to emulate
Every story needs an audience, see how to promote your brand story effectively
Learn the science of storytelling from hero to conflict to resolution
See how successful companies and brands work to make the customer the center of the story
Skills Level: Beginner
Casey Markee is the Founder of San Diego-based digital consultancy Media Wyse and the Lead SEO Consultant & Head of FastAnswer Support for the industry-leading SEO education site SearchEngineNews.com. Casey has over 17 years experience in the fields of SEO & Digital Marketing and has trained internet marketing teams on five different continents.
A noted speaker with credits including Pubcon, our own Searchfest (now Engage), SMX Advanced, State of Search, MN Search Summit and more, Casey has over 400+ published bylines and is co-author of the Unfair Advantage Book to Winning the Search Engine Wars currently on its 250th+ edition and the OLDEST continuously updated SEO how-to guide in the world. Download it for free at SearchEngineBook.com.
When Casey isn't doing SEO he spends his day wrangling his wife, two kids, three dogs, two cats and assorted horses at his home in the San Diego Country Estates in CA. He's a craft beer enthusiast and is only here in Portland to expand his palette. The talk is an added benefit.
Follow Casey on Twitter at @MediaWyse.
Date and Time Tuesday, October 17, 2017 5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Tickets Early Bird member tickets start as low as $20! Prices go up on October 11th, so get ‘em early.
Please join us on Tuesday, November 14, in the Heritage Room at BridgePort BrewPub as we welcome Caitlin Halpert, Senior Director of Client Services at 3Q Digital, who will be presenting "When NOT to Test: Ad Copy Testing in Google, Bing, & Facebook".
What to ask when planning ad copy tests
Trade-offs of traditional A/B testing
Skills Level: Intermediate to Advanced
Follow Caitlin on Twitter at @Caitlin_Halpert.
Date and Time Tuesday, November 14, 2017 5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Tickets Early Bird member tickets start as low as $20! Prices go up on November 8th, so get ‘em early.
Please join us on Tuesday, February 13, in the Heritage Room at BridgePort BrewPub as we welcome Greg Gifford, Director of Search and Social at DealerOn, who will be presenting "Local SEO".
Skills Level: TBA
Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.
Specialties include Search Engine Optimization, Local SEO, Local Search Optimization, Social Media Marketing, E-mail Marketing, Web Analytics, Web Design, Graphic Design, and Photography.
Follow Greg on Twitter at @GregGifford.
Date and Time Tuesday, February 13, 2018 5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!
Tickets Early Bird member tickets start as low as $20! Prices go up on February 7th, so get ‘em early.
Please join us on Tuesday, April 10, in the Heritage Room at BridgePort BrewPub as we welcome Simon Heseltine, Vice President of Search at ForRent, who will be presenting "Online Reputation Management".
Skills Level: All Skills Levels
Simon Heseltine is the Vice President of Search at ForRent - "Rent your Home, Own your Life", responsible for both paid and organic search, as well as content across the site, and its three targeted sister sites - After55, CorporateHousing and ForRentUniversity.
Previously Simon ran Global SEO for Hewlett Packard Enterprise, Audience Development for the AOL portfolio of sites (In-House Team of the Year 2014 - US Search Awards), worked on the agency side for a couple of years, and taught Digital Marketing at Georgetown University for 5 years.
Follow Simon on Twitter at @SimonHeseltine.
Date and Time Tuesday, April 10, 2018 5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Tickets Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.
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