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    • 12 Sep 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 88

    Please join us on Tuesday, September 12, in the Heritage Room at BridgePort BrewPub as we welcome Lars von Sneidern, Lead Data Analyst at The Home Depot QuoteCenter, who will be presenting "Google Tag Manager".

    Synopsis

    Tag managers have become essential parts of digital marketing stacks; if you don't use one, you probably should be. Their capabilities and responsibilities have gone far beyond just giving marketers control of their "tags", and have become technical hubs of customer data. Google's offering, Google Tag Manger (GTM), has quickly become the most popular. It's combination of price-tag (free!) and capabilities place it at the top of must-haves for many digital experience platforms.

    In this session, we will spend some time going over GTM basics (what is it, how does it work) and dive deep into specific use cases and advanced usage (using JavaScript to track the previously untrackable).

    Key Takeaways

    • Understanding where GTM fits into your tech stack
    • Basics of setup and usage
    • Event tracking
    • Advanced tracking
    • Skills Level: All Levels

    Speaker Bio

    Lars serves as the Lead Analyst for Home Depot's QuoteCenter. With over a decade’s experience generating actionable insights from raw data, he manages the development of customer-centric data and analytics measurement strategies. These strategies are sometimes as simple as a custom web analytics implementation, and often as complex as a multi-tiered data blending and visualization approach that integrates various digital and offline marketing channels and touchpoints. Lars’s experience spans B2B and B2C, while working with clients including Honda, Autodesk, Coca Cola, Kraft, Xerox, OHSU and Wharton School of Business.

    Follow Lars on Twitter at @LarsvonS.

    Date and Time
    Tuesday, Sep. 12, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on September 6th, so get ‘em early.

    • 30 Sep 2017
    • 1:00 PM - 4:00 PM
    • Providence Park, 1844 SW Morrison St, Portland, OR 97205
    • 32

    Join us for a fun Saturday afternoon of networking and soccer as we watch our Portland Thorns play the Chicago Red Stars.

    SEMpdx has reserved a block of 35 seats in the Dutch Bros. Plaza – a covered, private deck area overlooking the Northeast corner of the field. 

    Tickets are available to SEMpdx members for $10 and $15 for non-members, which includes admission to the game and appetizers. Seats are limited so register for this event today!

    Details on how to get the tickets will be emailed to those who register for the event.

    • 17 Oct 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 100

    Please join us on Tuesday, October 17, in the Heritage Room at BridgePort BrewPub as we welcome Casey Markee, Founder of Media Wyse, who will be presenting "The Art of Storytelling: How to Create and Promote Epic Stories". Note: This is one week later than our usual 2nd Tuesday.

    Synopsis

    Creating stories that connect, excite, and move audiences through the sales funnel is not easy! Effective content attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. All too often, stories are lacking in interest to the prospective audience and they sit lonely, on the web.

    In this presentation, attendees will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience. You’ll learn how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits!

    Key Takeaways

    • Understand why people buy from brands and why business is ALL storytelling

    • Discover and identify the 12 main archetypes used in brand storytelling

    • Be introduced to Persona Marketing and find tools to make your own custom personas

    • See examples of companies doing GREAT storytelling to emulate

    • Every story needs an audience, see how to promote your brand story effectively

    • Learn the science of storytelling from hero to conflict to resolution

    • See how successful companies and brands work to make the customer the center of the story

    • Skills Level: Beginner


    Speaker Bio

    Casey Markee is the Founder of San Diego-based digital consultancy Media Wyse and the Lead SEO Consultant & Head of FastAnswer Support for the industry-leading SEO education site SearchEngineNews.com. Casey has over 17 years experience in the fields of SEO & Digital Marketing and has trained internet marketing teams on five different continents.

    A noted speaker with credits including Pubcon, our own Searchfest (now Engage), SMX Advanced, State of Search, MN Search Summit and more, Casey has over 400+ published bylines and is co-author of the Unfair Advantage Book to Winning the Search Engine Wars currently on its 250th+ edition and the OLDEST continuously updated SEO how-to guide in the world. Download it for free at SearchEngineBook.com.

    When Casey isn't doing SEO he spends his day wrangling his wife, two kids, three dogs, two cats and assorted horses at his home in the San Diego Country Estates in CA. He's a craft beer enthusiast and is only here in Portland to expand his palette. The talk is an added benefit.

    Follow Casey on Twitter at @MediaWyse.

    Date and Time
    Tuesday, October 17, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on October 11th, so get ‘em early.

    • 14 Nov 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 103

    Please join us on Tuesday, November 14, in the Heritage Room at BridgePort BrewPub as we welcome Caitlin Halpert, Senior Director of Client Services at 3Q Digital, who will be presenting "When NOT to Test: Ad Copy Testing in Google, Bing, & Facebook".


    Synopsis

    In this session Caitlin will encourage you to question all your commonly held beliefs about A/B ad testing. This session will remind the audience what's required for a statistically valid A/B test on Google, Bing, and Facebook and suggest testing alternatives geared toward driving the best possible results, not just learning for learning's sake.

    Key Takeaways

    • What to ask when planning ad copy tests

    • Trade-offs of traditional A/B testing

    • Alternatives to "Always Be Testing"
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Caitlin Halpert is a Senior Director of Client Services at 3Q Digital. She has worked in performance digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. She has spoken at SMX East, SMX West and SMX Advanced. Caitlin graduated from Dartmouth College and is a native of Vermont.

    Follow Caitlin on Twitter at @Caitlin_Halpert.

    Date and Time
    Tuesday, November 14, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on November 8th, so get ‘em early.

    • 13 Feb 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105

    Please join us on Tuesday, February 13, in the Heritage Room at BridgePort BrewPub as we welcome Greg Gifford, Director of Search and Social at DealerOn, who will be presenting "Local SEO Strategies".

    Synopsis

    Local SEO has always been intricate, but now that links are the most important ranking factor, it seems to be more confusing than ever. Greg will walk through the recent changes in local ranking factors and take a deep dive into the two most important aspects - inbound links and content. He'll share a detailed workflow and strategy that any marketer can use immediately. He'll then cover the various aspects of optimization, finishing with an advanced silo strategy that combines links and targeted content to help businesses show up in local searches in cities where they don't have a physical location.

    Key Takeaways

    • Get inside tips on acquiring valuable local links
    • Learn the right way to create localized content and blog posts
    • Help your business show for local searches in cities you don't have a physical location
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the US and Canada. He has over 17 years of online marketing and web design experience, and has traveled all over the world sharing his knowledge with business owners and marketers.

    Greg spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

    Follow Greg on Twitter at @GregGifford.

    Date and Time
    Tuesday, February 13, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on February 7th, so get ‘em early.

    • 10 Apr 2018
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105

    Please join us on Tuesday, April 10, in the Heritage Room at BridgePort BrewPub as we welcome Simon Heseltine, Vice President of Search at ForRent, who will be presenting "Online Reputation Management".

    Synopsis

    In this fast paced presentation, attendees will be walked through the many different types of reputation management issues that can, and do occur for businesses of all types, with plenty of head shaking, "what were they thinking?" examples.

    Key Takeaways

    • Preventative measures that can be taken to protect your brand
    • Reactive measures that should be taken to mitigate revenue impacting disasters
    • Skills Level: All Skills Levels


    Speaker Bio

    Simon Heseltine is the Vice President of Search at ForRent - "Rent your Home, Own your Life", responsible for both paid and organic search, as well as content across the site, and its three targeted sister sites - After55, CorporateHousing and ForRentUniversity.

    Previously Simon ran Global SEO for Hewlett Packard Enterprise, Audience Development for the AOL portfolio of sites (In-House Team of the Year 2014 - US Search Awards), worked on the agency side for a couple of years, and taught Digital Marketing at Georgetown University for 5 years.

    Follow Simon on Twitter at @SimonHeseltine.

    Date and Time
    Tuesday, April 10, 2018
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.

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