Please join us on Tuesday, September 13, in the Heritage Room at BridgePort BrewPub as we welcome Mel Carson, Founder and Principal Strategist at Delightful Communications, who will be presenting "Discoverable, Shareable and Memorable: How to Discover and Define Your Personal Brand to Compete Effectively in the New World of Work".
Research from Nielsen says just 15% of people believe what a company has to say about its products and services, while 90% will trust the opinion of a friend, peer or family member.
The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.
In this session with Personal Branding Expert, Mel Carson, you’ll learn the following:
- Get an introduction to personal branding and why it’s so important for your career and the success of your company
- Learn how to create a personal branding strategy to help your expertise stand out in your industry
- Understand what you need to do to establish your professional purpose and create a personal branding statement
- Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools
- Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track
Mel Carson is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm.
His mission is to educate and inspire businesses and individuals make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
Before Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world.
Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events around the world, lectured on MBA, MSc and online marketing courses, advises syllabus decision makers at Birkbeck College's Cranfield School of Management, and regularly speaks at the University of Washington's Foster School of Business. He has had his words and wisdom appear in a fantastic array of top publications such as The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily and Entrepreneur.com.
Mel also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publicly available link intelligence database & toolset on the planet to marketers and advertising professionals all over America. He spearheaded their mission to recreate the Internet in 3D on the International Space Station with the #MajesticInSpace Project.
With his first book – Pioneers of Digital – published in 2012, he has just penned an Introduction to Personal Branding, available on Amazon’s Kindle, Audible and iTunes.
Follow Mel on Twitter and LinkedIn.
Date and Time
Tuesday, September 13, 2016
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the I-405 freeway. 2 hours of free street parking is available anywhere west of I-405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Early Bird member tickets start as low as $20! Prices go up on September 7th, so get ‘em early.