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  • October Event: AMPed SEO: What You Need to Know, with Mike Arnesen

October Event: AMPed SEO: What You Need to Know, with Mike Arnesen

  • 12 Oct 2016
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 30

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**Note date change from our usual 2nd Tuesday due to Swivel Conference Monday-Tuesday.**

Please join us on Wednesday, October 12, in the Heritage Room at BridgePort BrewPub as we welcome Mike Arnesen, Founder and CEO at UpBuild, who will be presenting "AMPed SEO: What You Need to Know".

Synopsis

We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.

Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".

So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?

In October's session, Mike Arnesen will give attendees a detailed overview of AMP, dig into its importance to web marketing and SEO, and provide resources for people to get started with. Attendees will get answers to the important questions!

Key Takeaways

  • Why is AMP important and why is it better than a mobile site?

  • Which sites benefit from AMP now and which sites can expect benefit in the future?

  • Is AMP a ranking signal?

  • Does investing in AMP make sense for your business/client?

  • How do I get started with AMP?


    Speaker Bio

    Mike Arnesen is the founder and CEO of UpBuild, a Portland-based technical marketing firm specializing in SEO, analytics, and CRO. Mike has spent over a decade in search engine optimization and web analytics, with experiences ranging from working in-house for Fortune 500 companies to getting his hands dirty doing web dev in someone’s basement. 

    After seeing Portland’s own SwellPath through a successful acquisition as the Director of Analytics & Optimization, Mike founded UpBuild to channel his love of all things digital into a new type of highly idealistic and innovative marketing agency. 

    Follow Mike on Twitter at @Mike_Arnesen, and UpBuild at @upbuildteam.

    Date and Time
    Wednesday, October 12, 2016
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the I-405 freeway. 2 hours of free street parking is available anywhere west of I-405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Tickets
    Early Bird member tickets start as low as $20! Prices go up on October 5th, so get ‘em early.

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