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February Event: SEO For 2017 & Beyond with David Portney & Kevin Chow

  • 07 Feb 2017
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 48

Registration


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Please join us on Tuesday, February 7 (note 1 week earlier than usual due to Valentine's Day), in the Heritage Room at BridgePort BrewPub as we welcome Kevin Chow, Director of Search Marketing at Webfor, and David Portney, Senior SEO Manager at 3Q Digital, who will be presenting "SEO For 2017 & Beyond".

Synopsis

This will be a 2-part presentation. David will be sharing real-world strategies, tools, & tactics based on years in the trenches of enterprise-level SEO. Don’t expect “SEO magic fairy dust” that you can sprinkle on your website for instant SEO success (spoiler: that doesn’t exist) nor “black hat” techniques that will get you banned from Google; instead, David will make sure you walk away with hands-on strategies you can start using right away.

Kevin will be discussing what we've been told, what has been working, and where the future of local search is moving. Kevin will share his thoughts on Data Aggregators that provide value and answer questions people have been roadblocked. Did you know the centroid isn't always located downtown? Why are you not rankings for your virtual location?

Key Takeaways

  • No-guesswork, data-driven, SEO keyword mapping process
  • How to find and fix spider traps, internal linking disasters, & other SEO deal-killers
  • Using Google Analytics to uncover hidden SEO gold
  • How to find low-hanging fruit for quicker SEO wins
  • Bonus: David’s extensive SEO tools list to make your work faster & easier
  • Google My Business insights
  • Importance of citation sources, on-page factors and inbound links
  • Skills Level: This will be an intermediate-to-advanced level SEO presentation, but beginners are going to walk away with skills they can use at work the next day (be prepared to take a lot of notes!)


Speaker Bios

David Portney started doing SEO as a hobby in 2008 and became a professional SEO in January 2010 with a Vancouver, WA company focused on SEO for small businesses. He then moved to enterprise-level SEO work with Portent, Inc. headquartered in Seattle 2 years later. After 3 years with Portent, David now works as Senior SEO Manager for 3Q Digital based in Silicon Valley. Quote: “Yes, I’m very into SEO but let’s call it passion and not obsession, okay?” Follow David on Twitter at @dportney.

Kevin Chow started as a Web Designer back in the late 90’s. While attending College, he was given the opportunity to learn SEO while being a web designer for an outdoor store in 2002. In under three months, Kevin was able to outrank REI for 70% of their key-terms. Kevin is currently the Director of Search Marketing at Webfor, where he lives and breathes Local and Technical SEO. Follow Kevin on Twitter at @WebforChowzer.


Date and Time
Tuesday, February 7, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Sponsors

Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

Webranking

Webfor    Raven Tools



OregonLive




Tickets
Early Bird member tickets start as low as $20! Prices go up on February 1st, so get ‘em early.

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