Please join us on Tuesday, April 11 in the Heritage Room at BridgePort BrewPub as we welcome Oregonian Media Group's John McPhee, Director of Search Marketing, and Ryan Campbell, Senior Media Manager, who will be presenting "How to Prioritize, Build, and Measure Digital Campaigns".
Optimize to the sales funnel: Understanding your customer’s sales funnel is more important than ever as media and consumer behavior becomes more and more fragmented. Creating targeted strategies that deliver your message at the right time and place will help ensure your marketing budget is being utilized efficiently and effectively. John and Ryan will arm you with action items to ensure you have a bulletproof road map and strategy for your campaigns.
Learn how to prioritize your digital marketing efforts
Reviewing the right metrics to determine success
Better understand your customer and the most effective channels to reach them
Skills Level: Beginner to Intermediate
John McPhee has been in the digital marketing industry for 15 years, providing strategy and tactical support to a diverse set of clients. John's current position at the Oregonian Media Group is focused on driving client strategy, campaign optimization and reporting across a variety of solutions. Follow John on Twitter at @jwmcphee
Ryan Campbell is an experienced digital marketer who has developed and managed diverse internet marketing campaigns since 2006. Ryan has worked with clients and employers across several industries to achieve improved ROI, increase lead generation and increase brand awareness. Ryan has given presentations at past SEMpdx events and Seattle Interactive Conference. Follow Ryan on Twitter at @_ryancampbell.
Date and Time
Tuesday, April 11, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!
Early Bird member tickets start as low as $20! Prices go up on April 5th, so get ‘em early.