Please join us on Tuesday, May 9 in the Heritage Room at BridgePort BrewPub as we welcome Larry Kim, founder of WordStream and founder/CEO at Mobile Monkey, who will be presenting "Content Marketing Moneyball".
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? In this session, Larry will share his unusual content marketing strategy that has essentially nothing to do with conventional ideas around creating “quality content”, as well as new ways to measure content effectiveness and for cloning unicorns - the rare 1% of content that does remarkably well in PPC, SEO, Social and even converts well, too.
Larry Kim is the founder of WordStream, Inc., the world’s largest PPC managing software company, employing over 200 people and managing a billion dollars of ad spend for over ten thousand customers worldwide. In 2015, Larry won the Top Search Marketer awards from PPC Hero, Search Engine Land and the US Search Awards. He resigned his job last month to start a new company in the Mobile/AI space.
Follow Larry on Twitter at @larrykim or on Facebook.
Date and Time
Tuesday, May 9, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
We will be giving away the following items:
- One ticket to Engage on March 8, 2018
- One ticket to Digital Summit Portland on July 12-13, 2017
- Two passes to the SEMpdx Rooftop Networking Party on August 8, 2017
- Two passes to the Portland Thorns Game / SEMpdx Networking Event on September 30, 2017
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!
Early Bird member tickets start as low as $20! Prices go up on May 3rd, so get ‘em early.