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  • June 6, 2017: Multi-Channel Marketing with Dave Roth

June 6, 2017: Multi-Channel Marketing with Dave Roth

  • 06 Jun 2017
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 91

Registration


Please join us on Tuesday, June 6 in the Heritage Room at BridgePort BrewPub as we welcome Dave Roth, Founder and CEO of Emergent Digital, who will be presenting "Multi-Channel Marketing: From Search To Infinity - And Beyond!".

Synopsis

As Search Marketers we are continually challenged to break out of our shell and explore the brave new world around us. Facebook, re-targeting, programmatic, there is a whole host of options for a digital marketer to feast on these days.

So how do we make sense of it? This session will look at how to expand beyond search, in a way that preserves ROI and makes you (and your clients) look like heroes!

Key Takeaways

  • SEO/SEM - cannibalization or lift?

  • Display Advertising integration

  • Attribution management

  • Facebook and Instagram tips and tricks

  • Skills Level: Intermediate to Advanced


Speaker Bio

Dave Roth founded Emergent Digital in order to use digital marketing to make the world a better place. Social enterprise, sustainable energy, and nonprofits can now benefit from the same digital strategies that drive billions in profit to the Fortune 500. 

Roth recently served as Vice President, Marketing at realtor.com. There, he managed all digital marketing channels for the Company. Prior to his arrival at Move, he was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.

Dave holds a Master’s degree in International Business from UC San Diego, and earned his BA in Sociology at UC Berkeley. Follow Dave on Twitter at @daverothsays.

Date and Time
Tuesday, June 6, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Sponsors

Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

Webranking

Webfor    Raven Tools



OregonLive





Tickets
Early Bird member tickets start as low as $20! Prices go up on May 31st, so get ‘em early.

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