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  • September 12, 2017: Google Tag Manager with Lars von Sneidern

September 12, 2017: Google Tag Manager with Lars von Sneidern

  • 12 Sep 2017
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 88

Registration


Please join us on Tuesday, September 12, in the Heritage Room at BridgePort BrewPub as we welcome Lars von Sneidern, Lead Data Analyst at The Home Depot QuoteCenter, who will be presenting "Google Tag Manager".

Synopsis

Tag managers have become essential parts of digital marketing stacks; if you don't use one, you probably should be. Their capabilities and responsibilities have gone far beyond just giving marketers control of their "tags", and have become technical hubs of customer data. Google's offering, Google Tag Manger (GTM), has quickly become the most popular. It's combination of price-tag (free!) and capabilities place it at the top of must-haves for many digital experience platforms.

In this session, we will spend some time going over GTM basics (what is it, how does it work) and dive deep into specific use cases and advanced usage (using JavaScript to track the previously untrackable).

Key Takeaways

  • Understanding where GTM fits into your tech stack
  • Basics of setup and usage
  • Event tracking
  • Advanced tracking
  • Skills Level: All Levels

Speaker Bio

Lars serves as the Lead Analyst for Home Depot's QuoteCenter. With over a decade’s experience generating actionable insights from raw data, he manages the development of customer-centric data and analytics measurement strategies. These strategies are sometimes as simple as a custom web analytics implementation, and often as complex as a multi-tiered data blending and visualization approach that integrates various digital and offline marketing channels and touchpoints. Lars’s experience spans B2B and B2C, while working with clients including Honda, Autodesk, Coca Cola, Kraft, Xerox, OHSU and Wharton School of Business.

Follow Lars on Twitter at @LarsvonS.

Date and Time
Tuesday, Sep. 12, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Sponsors

Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

Webranking

Webfor    Raven Tools



OregonLive





Tickets
Early Bird member tickets start as low as $20! Prices go up on September 6th, so get ‘em early.

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