• Events Home
  • October 17, 2017: The Art of Storytelling with Casey Markee

October 17, 2017: The Art of Storytelling with Casey Markee

  • 17 Oct 2017
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 54

Registration


Registration is closed

Please join us on Tuesday, October 17, in the Heritage Room at BridgePort BrewPub as we welcome Casey Markee, Founder of Media Wyse, who will be presenting "The Art of Storytelling: How to Create and Promote Epic Stories". Note: This is one week later than our usual 2nd Tuesday.

Synopsis

Creating stories that connect, excite, and move audiences through the sales funnel is not easy! Effective content attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. All too often, stories are lacking in interest to the prospective audience and they sit lonely, on the web.

In this presentation, attendees will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience. You’ll learn how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits!

Key Takeaways

  • Understand why people buy from brands and why business is ALL storytelling

  • Discover and identify the 12 main archetypes used in brand storytelling

  • Be introduced to Persona Marketing and find tools to make your own custom personas

  • See examples of companies doing GREAT storytelling to emulate

  • Every story needs an audience, see how to promote your brand story effectively

  • Learn the science of storytelling from hero to conflict to resolution

  • See how successful companies and brands work to make the customer the center of the story

  • Skills Level: Beginner


Speaker Bio

Casey Markee is the Founder of San Diego-based digital consultancy Media Wyse and the Lead SEO Consultant & Head of FastAnswer Support for the industry-leading SEO education site SearchEngineNews.com. Casey has over 17 years experience in the fields of SEO & Digital Marketing and has trained internet marketing teams on five different continents.

A noted speaker with credits including Pubcon, our own Searchfest (now Engage), SMX Advanced, State of Search, MN Search Summit and more, Casey has over 400+ published bylines and is co-author of the Unfair Advantage Book to Winning the Search Engine Wars currently on its 250th+ edition and the OLDEST continuously updated SEO how-to guide in the world. Download it for free at SearchEngineBook.com.

When Casey isn't doing SEO he spends his day wrangling his wife, two kids, three dogs, two cats and assorted horses at his home in the San Diego Country Estates in CA. He's a craft beer enthusiast and is only here in Portland to expand his palette. The talk is an added benefit.

Follow Casey on Twitter at @MediaWyse.

Date and Time
Tuesday, October 17, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Sponsors

Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

Webranking

Webfor    Raven Tools



OregonLive








Tickets
Early Bird member tickets start as low as $20! Prices go up on October 11th, so get ‘em early.

Please share this...

Copyright © 2016
SEMpdx is a 501(c)6 non-profit organization. PO Box 83, Portland, OR 97207

Powered by Wild Apricot Membership Software