Please join us on Tuesday, November 14, in the Heritage Room at BridgePort BrewPub as we welcome Caitlin Halpert, Senior Director of Client Services at 3Q Digital, who will be presenting "When NOT to Test: Ad Copy Testing in Google, Bing, & Facebook".
In this session Caitlin will encourage you to question all your commonly held beliefs about A/B ad testing. This session will remind the audience what's required for a statistically valid A/B test on Google, Bing, and Facebook and suggest testing alternatives geared toward driving the best possible results, not just learning for learning's sake.
What to ask when planning ad copy tests
Trade-offs of traditional A/B testing
- Alternatives to "Always Be Testing"
Skills Level: Intermediate to Advanced
Caitlin Halpert is a Senior Director of Client Services at 3Q Digital. She has worked in performance digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. She has spoken at SMX East, SMX West and SMX Advanced. Caitlin graduated from Dartmouth College and is a native of Vermont.
Follow Caitlin on Twitter at @Caitlin_Halpert.
Date and Time
Tuesday, November 14, 2017
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!
Early Bird member tickets start as low as $20! Prices go up on November 8th, so get ‘em early.