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  • May 8, 2018: Members Appreciation with Dr. Pete Meyers

May 8, 2018: Members Appreciation with Dr. Pete Meyers

  • 08 May 2018
  • 5:00 PM - 7:00 PM
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 79

Registration


Register


Please join us on Tuesday, May 8 in the Heritage Room at BridgePort BrewPub as we welcome Dr. Pete Meyers from Moz, who will be presenting "Answer Engines: How Can SEO Evolve?".

Synopsis

As mobile devices explode and voice expands, search engines are pushing harder to provide answers. Google is extracting answers directly from the web, sometimes making organic results irrelevant or replacing them completely. How do we adapt to these changes, and should we optimize for answers? Are we giving too much away if we try to give Google the best answer?

Key Takeaways

  • Get the latest trends in answers (Featured Snippets, Knowledge Graph, etc.)

  • Learn how to optimize for answers

  • Learn when to optimize for answers (and when not to)

  • Skills Level: Intermediate

Speaker Bio

Dr. Peter J. Meyers (AKA "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past five years building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2002. He can usually be found on Twitter at @dr_pete.

Date and Time
Tuesday, May 8, 2018
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Door Prizes

We will be giving away the following items (must be present to win):

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Sponsors

Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!

Webranking

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Tickets
Tickets are free to SEMpdx and AMA members only. Membership is only $125/year, so why don't you join us?

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