Please join us on Tuesday, April 9, in the Heritage Room at BridgePort BrewPub as we welcome Lauren Teague, Social Media Analyst at Convince & Convert, who will be presenting "Social Media + Statistics = Not Your Average Metrics Discussion".
Synopsis
Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.
Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through how to borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. You’ll find and channel your inner statistician to apply weighting factors to your data sets. Learn how to create a custom weighted mean calculator (never fear, we'll make Excel do all the work!) that provides answers about quality of engagements and sentiment, rather than quantity.
Key Takeaways
- Understand why all social media data should not be valued equally
- Learn how to assign weighted factors to key data points based on your business priorities
- Build a custom calculation and index that gives context to seemingly innocuous reporting
- Skills Level: Intermediate to Advanced
Speaker Bio
Lauren Teague spent 7 seasons giving golf fans a look inside the ropes of the PGA TOUR, as one of sports’ original social media reporters. Today Lauren is part of the respected Convince & Convert Consulting team, advising the world's most interesting brands. She teaches how to leverage digital marketing to build one-to-one relationships that turns audiences into fans.
She has been known to extend her business trips to get in a round of golf, and tells stories of love for a game and love for family from a former single-digit handicapper on MomGolfs.com. Follow Lauren on Twitter at @LaurenTee.
Date and Time
Tuesday, April 9, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available within several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Sponsors
Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!
Tickets
Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.
