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    • 11 Apr 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 96

    Please join us on Tuesday, April 11 in the Heritage Room at BridgePort BrewPub as we welcome Oregonian Media Group's John McPhee, Director of Search Marketing, and Ryan Campbell, Senior Media Manager, who will be presenting "How to Prioritize, Build, and Measure Digital Campaigns".

    Synopsis

    Optimize to the sales funnel: Understanding your customer’s sales funnel is more important than ever as media and consumer behavior becomes more and more fragmented. Creating targeted strategies that deliver your message at the right time and place will help ensure your marketing budget is being utilized efficiently and effectively. John and Ryan will arm you with action items to ensure you have a bulletproof road map and strategy for your campaigns.

    Key Takeaways

    • Learn how to prioritize your digital marketing efforts

    • Reviewing the right metrics to determine success

    • Better understand your customer and the most effective channels to reach them

    • Skills Level: Beginner to Intermediate


    Speaker BiosJohn McPhee, Oregonian Media Group

    John McPhee has been in the digital marketing industry for 15 years, providing strategy and tactical support to a diverse set of clients. John's current position at the Oregonian Media Group is focused on driving client strategy, campaign optimization and reporting across a variety of solutions. Follow John on Twitter at @jwmcphee.

    Ryan Campbell, Oregonian Media Group Ryan Campbell is an experienced digital marketer who has developed and managed diverse internet marketing campaigns since 2006. Ryan has worked with clients and employers across several industries to achieve improved ROI, increase lead generation and increase brand awareness. Ryan has given presentations at past SEMpdx events and Seattle Interactive Conference. Follow Ryan on Twitter at @_ryancampbell.

    Date and Time
    Tuesday, April 11, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on April 5th, so get ‘em early.

    • 20 Apr 2017
    • 5:30 PM - 7:30 PM
    • Migration Brewing, 2828 NE Glisan St, Portland, OR 97232
    Join us at Migration Brewing on April 20th for our Quarterly Member Mixer. This event is a great way for our members to get to know each other and the SEMpdx Board.

    Drinks and appetizers will be available for all members. 

    Members can get their FREE ticket to this event through the ticket link in this event. Hope to see you there!
    • 09 May 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 101

    Please join us on Tuesday, May 9 in the Heritage Room at BridgePort BrewPub as we welcome Larry Kim, Founder and Chief Technology Officer at WordStream, who will be presenting "Something Really Cool Content Marketing-Related" (topic coming soon).

    Synopsis

    The synopsis is coming soon.

    Key Takeaways

    • Takeaways are coming soon.
    • Skills Level: Coming soon


    Speaker Bio

    Larry Kim is the founder of WordStream, Inc, the world’s largest PPC managing software company, employing over 200 people and managing a billion dollars of ad spend for over ten thousand customers worldwide. In 2015, Larry won the Top Search Marketer awards from PPC Hero, Search Engine Land and the US Search Awards.

    Read more about Larry on his WordStream page, and follow him on Twitter at @larrykim.

    Date and Time
    Tuesday, May 9, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on May 3rd, so get ‘em early.

    • 06 Jun 2017
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 100

    Please join us on Tuesday, June 6 in the Heritage Room at BridgePort BrewPub as we welcome Dave Roth, Founder and CEO of Emergent Digital, who will be presenting " Multi-Channel Marketing: From Search To Infinity - And Beyond! ".

    Synopsis

    As Search Marketers we are continually challenged to break out of our shell and explore the brave new world around us. Facebook, re-targeting, programmatic, there is a whole host of options for a digital marketer to feast on these days.

    So how do we make sense of it? This session will look at how to expand beyond search, in a way that preserves ROI and makes you (and your clients) look like heroes!

    Key Takeaways

    • SEO/SEM - cannibalization or lift?

    • Display Advertising integration

    • Attribution management

    • Facebook and Instagram tips and tricks

    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Dave Roth founded Emergent Digital in order to use digital marketing to make the world a better place. Social enterprise, sustainable energy, and nonprofits can now benefit from the same digital strategies that drive billions in profit to the Fortune 500. 

    Roth recently served as Vice President, Marketing at realtor.com. There, he managed all digital marketing channels for the Company. Prior to his arrival at Move, he was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.

    Dave holds a Master’s degree in International Business from UC San Diego, and earned his BA in Sociology at UC Berkeley. Follow Dave on Twitter at @daverothsays.

    Date and Time
    Tuesday, June 6, 2017
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2017 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    Raven Tools



    OregonLive





    Tickets
    Early Bird member tickets start as low as $20! Prices go up on May 31st, so get ‘em early.

    • 20 Jul 2017
    • 5:30 PM - 7:30 PM
    • Migration Brewing, 2828 NE Glisan St, Portland, OR 97232
    Join us at Migration Brewing on July 20th for our Quarterly Member Mixer. This event is a great way for our members to get to know each other and the SEMpdx Board.

    Drinks and appetizers will be available for all members. 

    Members can get their FREE ticket to this event through the ticket link in this event. Hope to see you there!

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