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    • 09 Apr 2019
    • 5:00 PM - 7:00 PM
    • Lucky Labrador Quimby Beer Hall, 1945 NW Quimby St. Portland, OR 97209
    • 70
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    Note: Due to the closure of BridgePort BrewPub, we've moved to an alternate venue. 

    Please join us on Tuesday, April 9, at the Lucky Labrador Quimby Beer Hall as we welcome Lauren Teague, Social Media Analyst at Convince & Convert, who will be presenting "Social Media + Statistics = Not Your Average Metrics Discussion".

    Synopsis

    Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.

    Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through how to borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. You’ll find and channel your inner statistician to apply weighting factors to your data sets. Learn how to create a custom weighted mean calculator (never fear, we'll make Excel do all the work!) that provides answers about quality of engagements and sentiment, rather than quantity.

    Key Takeaways

    • Understand why all social media data should not be valued equally
    • Learn how to assign weighted factors to key data points based on your business priorities
    • Build a custom calculation and index that gives context to seemingly innocuous reporting
    • Skills Level: Intermediate to Advanced


    Speaker Bio

    Lauren Teague spent 7 seasons giving golf fans a look inside the ropes of the PGA TOUR, as one of sports’ original social media reporters. Today Lauren is part of the respected Convince & Convert Consulting team, advising the world's most interesting brands. She teaches how to leverage digital marketing to build one-to-one relationships that turns audiences into fans.

    She has been known to extend her business trips to get in a round of golf, and tells stories of love for a game and love for family from a former single-digit handicapper on MomGolfs.com. Follow Lauren on Twitter at @LaurenTee.

    Date and Time
    Tuesday, April 9, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    Lucky Labrador's Quimby Beer Hall — see map
    1945 NW Quimby Street
    Portland, OR 97209

    Parking & Transit
    There is a small parking on on-site, but don't expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

    SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on April 4th, so get ‘em early.

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