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    • 08 Jan 2019
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register

    Please join us on Tuesday, January 8, in the Heritage Room at BridgePort BrewPub as we welcome our expert SEMpdx panel, who will be hosting a Q&A discussion on "What's New for 2019 in Digital Marketing". Your panel members are:

    • Anna Hutson, founder of Avenue. Anna will cover the future of content and social media marketing, inclusive of content format trends and audience expectations, distribution for all stages of the buyer’s journey, paid promotion, live video/live streaming, machine learning and content personalization, and building a content and social team staffed for the needs of in-house teams and for clients in 2018 and beyond.
    • Kevin Getch, founder of Webfor. The future of digital marketing is one of Kevin's favorite topics. He's previously shared his theory on the future of digital back in 2015 where he mentioned it would follow 3 major trends. He called these the 3 P's: Personalized, Predictive & Proactive. His predictions coming true has only served to make his head bigger. Still not as big as Todd's though!
    • Scott Hendison, founder of Search Commander, Inc. Scott has been internet marketing and selling online since before the turn of the century, and plans to answer any questions he can. His primary strengths are organic and technical SEO, WordPress and Facebook Ads, and he has experience pushing the envelope with a wide variety of nefarious online activities that can get your domain banned from Google.
    • Ryan Campbell, Associate Director of Demand Gen at Obility, an agency that specializes in B2B marketing. Ryan believes in the power of digital marketing to drive effective and measurable results. Ryan started his career in internet marketing in 2006 and that’s when he discovered SEMpdx events. His career background and experience is diverse. He’s worked both in house and at an agency, helping small local businesses develop their first digital campaign or managing campaigns spending over $100K monthly to exceed company goals.
    • Moderated by David Mihm, founder of Tidings. David is first and foremost an advocate for sustainable digital marketing techniques for small businesses. In 2012, he sold his former company GetListed.org to Moz, helping over 3 million businesses get better visibility in the local search engines. He’s a co-founder of the Local University conference series, and now runs Tidings.

    Synopsis

    Concerned about future Google algorithm changes sinking your search rankings? Wondering what new tools or products are being released in 2019? Want to get the inside scoop on where digital marketing is headed this next year? This is the educational event for you! Our expert panel is comprised of digital marketing veterans and members of the SEMpdx Board of Directors. Anna, Kevin, Scott and Ryan will be ready and willing to answer any questions you want to ask.

    Like last year's panel, David Mihm, Local Search guru and founder of email marketing startup Tidings, will be moderating, so you know it's going to be good.

    Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

    Key Takeaways

    • How our experts believe digital marketing will evolve in 2019

    • New tools and new products that may be released

    • Anything else you want to ask!

    • Skills Level: All Skills Levels

    Date and Time
    Tuesday, January 8, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on January 3rd, so get ‘em early.

    • 12 Feb 2019
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register


    Please join us on Tuesday, February 12, in the Heritage Room at BridgePort BrewPub as we welcome Arsen Rabinovich, Founder and Managing Partner at TopHatRank.com, who will be presenting "Triage and Diagnostics of SEO Issues".

    Synopsis

    Whether you're an in-house SEO or at an agency, being able to quickly and accurately identify why a website is not performing in search or is experiencing a decline in organic referrals is an important skill to possess.

    This talk will cover real-life scenarios and drill into step-by-step instructions, tools and actionable practices for triage, diagnosis, and treatment of SEO issues.

    Key Takeaways

    • How to triage SEO issues
    • How to properly diagnose the cause of the issues
    • Where to start treatment based on the diagnosis 
    • Skills Level: Intermediate

    Speaker Bio

    Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

    In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

    The company is now twelve people strong with offices in Los Angeles and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology. Follow Arsen on Twitter at @TopHatArsen.

    Date and Time
    Tuesday, February 12, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available within several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on February 6th, so get ‘em early.

    • 09 Apr 2019
    • 5:00 PM - 7:00 PM
    • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
    • 105
    Register


    Please join us on Tuesday, April 9, in the Heritage Room at BridgePort BrewPub as we welcome Lauren Teague, Social Media Analyst at Convince & Convert, who will be presenting "Social Media + Statistics = Not Your Average Metrics Discussion".

    Synopsis

    Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through how to borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. 

    Key Takeaways

    • Coming soon
    • Skills Level: Coming soon

    Speaker Bio

    Lauren Teague spent 7 seasons giving golf fans a look inside the ropes of the PGA TOUR, as one of sports’ original social media reporters. Today Lauren is part of the respected Convince & Convert Consulting team, advising the world's most interesting brands. She teaches how to leverage digital marketing to build one-to-one relationships that turns audiences into fans.

    She has been known to extend her business trips to get in a round of golf, and tells stories of love for a game and love for family from a former single-digit handicapper on MomGolfs.com. Follow Lauren on Twitter at @LaurenTee.

    Date and Time
    Tuesday, April 9, 2019
    5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

    Location
    BridgePort BrewPub’s Heritage Room — see map
    1313 NW Marshall Street
    Portland, OR 97209

    Parking & Transit
    There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available within several blocks west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

    Sponsors

    Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

    Webranking

    Webfor    



    OregonLive






    Tickets
    Early Bird member tickets start as low as $20! Prices go up on February 6th, so get ‘em early.

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