May Event: Facebook Growth Hacking with Dennis Yu

  • 10 May 2016
  • 2 sessions
  • 10 May 2016, 3:00 PM 4:45 PM (PDT()
  • 10 May 2016, 5:30 PM 7:00 PM (PDT()
  • BridgePort BrewPub, 1313 NW Marshall Street Portland, OR 97209
  • 42

Registration


Registration is closed

Only paid members can register for this FREE MEMBER EVENT.  Check your company status here

Please join us for our annual Member's Appreciation event on Tuesday, May 10, in the Heritage Room at BridgePort BrewPub as we welcome Dennis Yu, CTO at BlitzMetrics

Dennis will be presenting a two part Member's Only event: 

3pm - 5pm: An afternoon workshop: "Advanced Facebook Growth Hacking"

5:30 - 7pm "My Best Social + SEM Hacks"

SEMpdx will also be giving away 2 passes to the Portland Film Festival, a pass to Digital Summit Portland, a pass to Engage Conference (formerly SearchFest) and several passes to our August 9th Rooftop Networking Party

Facebook Growth Hacking

Synopsis

Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, drive awareness of a new product, or play a fun trick on your boy/girlfriend.

No PowerPoint. Dennis Yu will be going behind the scenes, logging into several campaigns to show you how he does it--to create campaigns live.

You don't have to be a programmer, have a big budget, or have a lot of marketing experience. 

This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "inception" approach, these 6 phases are evergreen, meaning you can let them run forever.

In this session, Dennis Yu from BlitzMetrics will share 7 examples of applying these techniques and the strategy behind them. He will have a guide to share with you, so you can go through these checklists later or delegate to your minions.

If you want to go deeper into the tactical, step-by-step implementation of these checklists, attend the Facebook Growth Hacking workshop preceding it, detailed below.

Advanced Facebook Growth Hacking Workshop (3:00 - 4:45 PM)

Growth hacking is about getting the most impact from as little effort as possible. This is the tactical, step-by-step process that you can repeat and run evergreen via the "dollar a day" technique.

Dennis Yu has perfected these growth hacking techniques for years internally, and for his clients, earning the Golden State Warriors a 29X ROAS on ticket sales. He has implemented these techniques across all industries and in companies of all sizes, from small business to enterprise; educational software companies like Delta Ed, to publishers like The Economist. Best of all, it's not hard. All you need is 10 minutes and $1/day to start seeing results.

There are 6 phases to growth hacking:

• Digital Plumbing

• Goals

• Content

• Targeting

• Amplification

• Optimization

In this workshop, you'll learn to save time, energy, and money when it comes to Facebook advertising by learning from Dennis Yu's experiences and failures, rather than going through them yourself. You already know SEM, now see how Organic and Paid work together in Social--a mix of content marketing, PR, personal branding, and Facebook Ads working together.

Whatever you don't catch, you'll have the checklists for you or your teammates to implement later. This workshop is for all levels: Directors of Marketing, agencies, entrepreneurs, PPC specialists, analysts, nonprofits, small business owners, and students. Whether you're on the Paid or Organic side, create content or don't, learn how to get results from these cross-channel techniques.

Speaker Bio

Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column.

Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com or on one of his social accounts below:

Facebook: http://www.facebook.com/dennisyu

Fan Page: http://www.facebook.com/getfound

Twitter: http://www.twitter.com/dennisyu

LinkedIn: http://www.linkedin.com/dennisyu


Date and Time
Tuesday, May 10, 2016
Workshop: 3:00 pm to 4:45 pm.
Regular Event: 5:00 pm to 7:00 pm. Networking at 5:00; presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!

Tickets
This event and afternoon workshop are both FREE for SEMpdx Members! You just need to RSVP (be sure you're logged in) for your preferred ticket combo: Workshop + Event, Event Only or Workshop Only. 

Non-members are encouraged to purchase a SEMpdx membership for free access to this event and workshop. 

Having trouble registering?  Only paid members can register for this event.  Check your status here